ABOUT US

Dinah Vela Brand Story

For Love. With Vela.

For Love. With Vela.

Dinah Vela was born from a steadfast belief: that a promise of love should shine as eternal as a diamond—without ever coming at the cost of our planet. True emotions should never bear the weight of environmental sacrifice; every sparkle can embody both beauty and responsibility.

For Love. With Vela.

Our Heritage


Founded in the heart of Manhattan in 2015 by designer Dinah Vela, the brand was created with a singular vision—to transform fine jewelry from a distant symbol of luxury into a vessel for love stories and a tribute to sustainability.

Rooted in the vibrant energy of New York, Dinah Vela weaves devotion to beauty, reverence for nature, and a timeless understanding of love into every piece.

Design & Aesthetic

Modern minimalism meets delicate romance in our design language:

  • Refined lines and graceful proportions highlight the essence of the wearer;
  • Every ring and earring tells a unique story of love;
  • Materials are carefully chosen—laboratory-grown diamonds and recycled precious metals—to reflect both elegance and conscience.

Each Dinah Vela diamond is cultivated with advanced laboratory technology, in a pure and controlled environment. With identical chemical, physical, and optical properties to mined diamonds, they radiate the same brilliance—yet without the scars of extraction.

Every stone is meticulously cut and crafted into a singular work of art, blending modern aesthetics with masterful craftsmanship to embody stories as unique as the love they celebrate.

Craftsmanship & Legacy


Every creation is shaped by the hands of master artisans, carefully polished and set to perfection. Carrying the legacy of European high jewelry traditions, yet infused with modern sensibility, our process is fully transparent—allowing each client to feel the artistry behind every detail.

From Parisian ateliers to the streets of New York, each Dinah Vela jewel is not only a testament to love but also to the gentle guardianship of our earth.

Values & Beliefs

Dinah Vela is more than a jewelry brand—it is a philosophy:

  • Love and Storytelling – Each jewel carries a personal message, a chapter of emotion.
  • Sustainability – 100% lab-grown diamonds and traceable, low-carbon processes honor our planet.
  • Bespoke Experience – Custom creations turn jewelry into a truly singular symbol of love.

The brand’s signature hue, Rose Orange, evokes both the warmth of love and the glow of the earth’s sunset—reminding us that beauty and kindness can coexist.

Every jewel tells a story of love and goodwill: where devotion meets responsibility, and where elegance is inseparable from conscience.

The Founder’s Vision

Dinah Vela, an artist with a profound love for nature, imbues each creation with her pursuit of beauty, her understanding of love, and her reverence for the planet. To her, jewelry is not mere ornamentation, but a vessel for emotions and values. Each diamond reflects her vision: a vow of love, and a tribute to the earth. Dinah Vela—where every promise of love shines with responsibility and eternity.